How is Google Page Rank determined?

What is Google Page Rank?

If you’re after top search positions in Google, you probably already know to pay attention to the Google Page Rank value that shows up on your Google toolbar. The idea behind it is to give a measure of importance to a particular web page, and it is based on the number and quality of backlinks to this page. Google then uses this Page Rank along with a text-matching algorithm to generate the search results ordered by relevance to the search query.

The rank of a page can also be equated to the probability that a web user will end up on it, taking into consideration the manner in which the web is linked, and the possibility that the user may not click on a link but perform a random jump instead. So, if the probability is relatively high, then Google views the page as prominent, and therefore important.

How does Page Rank work?

Google Page Rank for a particular page is directly proportional to the number of links that point to it. However, these links are not all given the same weight. Google claims that some links are more important because they originate on pages that are themselves considered important. So, out of two links from two different pages, a link coming from a page with a higher Page Rank will be given more weight in the algorithm. Besides being dependent on Page Rank of the originating page, the weight of a link is also inversely proportional to the number of links originating from the same page. That is, a link coming from a page with 20 other links on it will be given much less weight than the link coming from a page with only 2 links.

That means that it is possible for a page with only one backlink to have a higher Page Rank than a page with multiple backlinks, if this link originates from an “important” page with few links.

On top of these factors, in determining link weight Google also takes into consideration whether or not the linking page is in the same domain or on the same server, geographical proximity, text within the anchor text and immediately surrounding it, and originating page content.

For tips for a successful linking campaign that takes Google Page Rank into consideration, email Bluex2 Web Design Gold Coast or visit our Search Engine Optimisation page for more information.

News on what our clients are up to…

NEWS ON WHAT OUR CLIENTS ARE UP TO… click on each piece of news to visit the client’s website.

  • Ted Botha’s The Girl with the Crooked Nose has hit bookstores in America to rave reviews, including a fantastic write-up in Newsweek! Botha’s book tells the story of Frank Bender, a gifted artist who, through the art of macabre sculpting, has been the key to solving at least nine murders and tracking down numerous criminals. Mexican authorities have turned to Bender to help in solving the infamous murders of young Mexican women in Juárez.
  • The Ryan Hotel Group continues its expansion in Queensland, Australia – adding two more hotels to its fold. The group already owns The Granville, White Bull, Grinning Dog, Del Plaza, The Central, The Woombye and The Duporth Tavern in Queensland.
  • Fiona Gibson, successful UK author of The Fishfinger Years, Lucky Girl, Wonderboy, Babyface and most recently of Mummy said the f-word has launched a brilliant blog, peppered with her usual wit and insight. You can read it by clicking here.
  • South African social networking site SAReunited has joined the Facebook revolution & now offers free contacting. The site currently has over 740,000 members and is South Africa’s main reuniting website.
  • UK travel writer & photographer Lisa Young has just completed a stint as a ‘jillaroo’ in Australia so her photos tie in beautifully with Baz Luhrmann’s forthcoming Australia (starring Nicole Kidman and Hugh Jackman, and due for release in November 2008). Although, in typical freelance travel journalism fashion, Lisa has already flown to Spain and Outer Mongolio since touching down in London from her Australian photographic trip.
  • The Gold Coast’s Main Beach launched its new website on 1 July 2008 at Shuck Bar in Tedder Avenue. The new Main Beach website covers everything anyone – from locals to holidaymakers – needs to know about Main Beach’s restaurants, accommodation, boutique shopping and all other Main Beach facilities. The site also uses RSS feeds to provide up-to-date Main Beach weather and surf reports, and Gold Coast news.
  • Susan Ward has launched Gardens Inc – landscape and gardening services in London. Susan/Ziggi was the recipient of the winner’s Award for Exceptional Achievement on the HND Garden design, 2007. Her new gardening venture will provide a comprehensive garden design service which can be tailor made to Londoner’s individual garden needs. (Gardens Inc does provide garden design services to other areas of the UK, but it based primarily in London).