SEO (Search Engine Optimisation)

Search Engine Optimisation, or SEO for short, is the process of improving a website’s search engine ranking and directory positions by making the website more visible to search engines.

Why do you need Search Engine Optimisation or SEO?

The importance of Search Engine Optimisation or SEO in Australia is tremendous, as search engines and directories will continually deliver the most cost-efficient leads for your product or service. Compared with traditional media advertising or paid online advertising, Search Engine Optimisation or SEO provides gaugeble increases in traffic for the small cost of your web developer’s Search Engine Optimisation services.

Search engines provide the vast majority of visitors to most websites both in Australia and worldwide, as they are generally the first place a potential customer will turn to in order to locate a product or service online. If you don’t appear in the top 30 results for your primary search term, you can expect to put in a lot of hard work to receive just a trickle of visitors. If you’re in the top 10, your results will leap to a new level.

Our search engine optimisation/SEO service includes :

  • Keyword Discovery and Research
  • On-page Optimization
  • Off-page Optimization & link building
  • Measurement
  • Maintenance & reporting

1. Keyword discovery and research

Bluex2 Web Design provides you with a detailed report of different keywords and keyword strings showing details of how competitive they are on the web and whether web users are actually using them in their searches. This helps to determine which keyword strings are best suited for a specific business or service. If you choose the wrong keywords, you will not be found in the search engines. Our services include:

  • keyword Analysis
  • keyword popularity
  • keyword suggestions

2. On-page optimisation / optimization

On-page search engine optimisation (SEO) is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.

On-page search engine optimisation (SEO) will not guarantee any top rating within a search engine, only off-page optimisation can offer that guarantee. However, off-page optimisation is far more effective WHEN on-page search engine optimisation is in place.

In this category we optimise your metatags, internal linking and html sitemap. (Details available upon request.)

3. Off-page optimisation & link building

Unfortunately on-page search engine optimisation (SEO) is not enough. The search engines have developed a “system” where the ranking of a website is determined by its “Link Popularity”. This system was first developed by Google and now many other search engines like Yahoo search and MSN are doing the same. So to get a top page ranking you must get as many websites linking to you as possible. The following points are major factors in off-page search engine optimisation.

  • Page Rank
  • Backlinks
  • Link Exchange
  • Anchor text
  • Relevancy
  • Directories
  • Traffic

4. Measurement

A measurement and results search engine optimisation (SEO) report will be provided to you after implementation and after the major search engines have re-indexed the site.

5. Maintenance and reporting

Search engines are constantly changing their ranking algorithms, new websites are entering the market and there is a good chance your competition is working on search engine optimisation of their website. Therefore, it is important that ongoing review and analysis of your website’s search engine optimisation (SEO), be done to maintain your rankings.

What will Search Engine Optimisation services cost me?

If you would like more information about Search Engine Optimisation or SEO, please e-mail us at Bluex2 Web Design Gold Coast or contact us on 07-5571 2270.